Case Study: Advertising Directory

Project Overview

The Better Business Bureau of Nebraska, South Dakota, SW Iowa and Kansas came to us for design and production of their annual "Yellow Pages" directory of accredited businesses.

The publication includes helpful consumer information and tips. BBB Accredited Businesses are listed in the yellow pages of this directory by type of business category,

Project Details

  • Automatic formatting was used for the yellow pages. The BBB supplied an Excel spreadsheet with their 1,800 members. We used Adobe InDesign's automation function. It's like a mail merge on steriods. The raw data was formatted in an instant during import.
  • Exposure to variey of businesses–we designed over 100 ads for various BBB businesses.
  • Accuacy is a must due to the nature of content – business names, phone numbers and web addresses…etc. Automatic formatting ensured the content supplied was imported exactly as submitted by the client. Then, a no stone unturned attitude in the proofing stage.

Mojoe Graphics, Advertising Agencies & Counselors, Omaha, NE
Last modified: 15-Dec-2012 06:03 PM