Do I Need a Website?

What are the Advantages of an Effective Website?

A website improves customer relations

Aside from the fact that when a customer asks you for your website address, they expect you to have one, there are numerous benefits a website can offer to your customer relations. These are only a few:

  • A prospect can make an informed decision to hire you based on your website content. If they are deciding between you and a competitor, your website could mean the difference between who gets the business.
  • You can continue to service your clients with information about your product – tips and how to videos for example. Providing information and support will make a client or prospect feel comfortable buying from you.
  • Build your client base effortlessly. By providing an opt-in mailing list, your customers and website visitors will give you permission to contact them about special offers or additional things they may be interested in purchasing from you.

A website can be found through search engines

Approximately 90 percent of all website traffic comes from search engines. You can target visitors who are actively looking for you, your product, your service, or your information. A website is an extremely cost effective way to advertise to those who are already interested in what you have to offer. To learn more about how website pages are optimized for a specific audience, read these tips from a proven SEO company www.crawforddirect.com/optimized.htm

A website is always available

The modest cost of developing a website makes it the most cost effective medium. It's available anytime 24/7 - at the convenience of any visitor. TV and radio have preset air times.

A website is interactive

Websites are no longer electronic brochures. Website visitors have the ability to control and interact with a well designed website. You can take a virtual tour, spin an object around to see all sides, choose what you want to view and provide direct feedback, and much more.

A website can target each visitor specifically

Every visitor's needs are met with an effective website design. With proper targeting, you have their attention because they are already interested. By strategically planning your website, you can customize each area to the type of website visitor who can benefit from it. It is even possible to customize web pages to individual users for added convenience.

A website is easily updated

Unlike printed materials, websites can be changed on a minute by minute basis if needed. The expensive production costs of video, and the editing time needed for a good advertisement, make websites even more attractive. Plus, video can be provided on a website, and printed materials can be made available for instant download on a website.

A website saves on printing and mailing costs

By making printed materials available on a website, it benefits both you and your website visitors. They have instant access so they do not have to wait for your mail to arrive, and you save on printing and mailing. Your website can have even more impact because you can illustrate things such as movements and animation that printed materials alone cannot show.

Why not have a FaceBook Page instead – it's Free you know

A Facebook page can't be optimized with keywords targeted at a specific audience – a website, on the other hand, can be. Mojoe will build keywords and key phrases into the architecture of your website.

Better together – they say. Your website should provide your clients and prospects with information about your business and how you can add value to their's. Your Facebook is great at collecting and displaying comments and conversation about your business and others. An even better idea is to find creative ways to send traffic and discussion back to your Facebook page. Mojoe can help.

Mojoe Graphics, Advertising Agencies & Counselors, Omaha, NE
Last modified: 17-Dec-2012 10:28 AM